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Podcasting

Becoming a vocal local

Podcasting is an essential communication tool these days. Setting one up poses a number of considerations, which we’ll happily help you out with. The first thing you need to be asking is what is it you want to say, have a passion for and can sustain in a structured, regular and engaging manner?

Then there are subjects of content, format, technical, recording, editing, hosting and distribution that need serious work. Yes, podcasting is for the bold and the brave – let’s help you cover each of these areas. 

 

Flourishing with style

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But lest we scare you off, we are just alerting you to the sort of areas that will need to be in place for your podcast to flourish. Podcasting once established is relatively straight-forward with the right sort of planning. However, it is the pre-production set up that we will be working on with you and where you can hopefully realise that you have what it takes.

Like the old ads about a pet being not just for Christmas, once you have a podcast established, your growing audience will expect there to be a pattern and a variety of new and original material uploaded. So yes, be ready for the long haul – but also the benefits of increased brand awareness, lead generation or thought leadership. Whatever the reason you’re setting it up, a well-made podcast is a great way of engaging with your audience. 

Case Study - us!

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A great way to showcase your wares

Our own podcasts are in a deliberately varied style as we showcase the many shades and depths of Irish culture, folklore and heritage. We have hundreds of episodes with plenty of themes and hundreds of voices to date in our extensive audio archive with nearly 10,000 listens to date on all of the main podcast platforms.

Click on the audio archive link to see how we collate our many episodes. Our preferred host is Audioboom which has a clean and user-friendly UI. Our preferred recording software is Hindenburg which is a most impressive and affordable system. We’ll happily wax lyrical about their many other benefits in time.